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What We Stand For

Our Core Values

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    Source and produce the highest quality products

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    Invest in our people, our greatest asset

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    Deliver a phenomenal customer experience every time

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Our Beliefs

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We enjoy and value what we do.

We believe in one another and work hard while maintaining perspective. That’s why we encourage growth, foster creativity and take time to recognize achievements.

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We go the distance.

We believe in sincerity, being proactive and attention to detail. That’s why we listen to you, prioritize your experience and strive to exceed your expectations.

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We make wholesome, balanced, nutritionally-appropriate meals.

We believe that a healthy foundation is essential to the development of children. That's why we've created meals with balanced nutrition in mind while also aiming to expand young palates.

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We guide and teach each other.

We believe that understanding the developmental and nutritional needs of children and the challenges families face in feeding their children help us collectively improve the ways in which we can better serve families. That’s why we educate ourselves through research, partnerships with experts and listening to you.

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We build meaningful, long-term relationships.

We believe that our relationships are based on mutual admiration and a desire to provide the very best products to our customers. That’s why we invest in people—to ensure our relationships are successful and long-lasting.

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We’re built on bold ideas that make a difference.

We believe in continuous improvement in every aspect of our business and are never content with the status quo. That’s why we pursue new, innovative ideas that keep us at the forefront of our industry.

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We honor and preserve the environment.

We believe that the world our children will inherit is as precious as they are. That’s why we partner with farmers and purveyors to source sustainably-produced ingredients that are organic whenever possible, use packaging made from recyclable and compostable materials and ensure our operation has a minimal carbon footprint.